The Brand

Throughout the school year, the money that we have worked hard to fund-raise has been put towards creating our company image. We have purchased long sleeve shirts and lanyards with our logo to wear at trade shows and any events that Project Zen attends. As this creates a uniform image, we chose relaxed attire to represent our brand that emphasizes stress-free living. To further branding our image, we invested in a backdrop for our booth that includes information on our products and our company while appealing to the aesthetic of our brand.